Brian Cree, Chief Executive Officer, joined Southwest Displays as an Account Executive in June 1991. He was promoted to Executive Vice President of Sales and Marketing in 1997. Brian sought the opportunity to purchase Southwest Displays and did so in August 2001. The following month Southwest Displays became Southwest Displays & Events, specializing in custom tradeshow exhibits, custom retail displays and corporate environments. With the newly created diversification, the company achieved a strong financial base and posted record sales revenues in 2002 and 2003. Brian majored in Marketing Business Administration at the University of Oklahoma and then went on to graduate at the University of North Texas in 1982. Introduced to the Trade Show industry in 1983, Brian began his career as Special Events Coordinator for Lego Systems International. In 1987, a new telecommunications company, International Telecharge, Inc. (ITI), hired Brian as Promotions Manager and Public Relations Director as the company jumped onto the stock market with $47 million in annual sales after three years. As ITI became an international entity, Brian worked in Denmark, Germany, France and Switzerland creating foreign relationships through trade show marketing. Brian received his trade show exhibit sales training at the Admore Companies prior to joining Southwest Displays, Inc.. He was elected to the Operating Council of the International Exhibitors Association (IEA) in 1992 and served as Chairman. He is a member of EDPA and is a board trustee for the EDPA Foundation. His knowledge of the "other side of the business" procures clients and their trust.

Richard "Rich" Slack joined Southwest Displays, Inc. in 1992 as an Account Executive. He became President of Southwest Displays & Events in 1998. Rich continues to maintain a strong relationship with clients that he established since 1992. He is currently very active in sales while overseeing daily operations. Rich majored in Marketing and Business and earned his BA from Stephen F. Austin in 1987. His introduction to the Trade Show industry began with an internship at Heritage Display. While working at Heritage Display, Rich gained considerable experience on the production side of the business before moving into Sales. He had a very successful career at Heritage Displays until 1992 when he decided to seize the opportunity to become a Partner at Southwest Displays, Inc.