Impact Graphics

Really BIG Impact Graphics

Creating a high impact graphic can be a challenge. How do you support the image, how do you produce the image, and most importantly, how do you ship something that BIG?

Almost all of today’s aluminum extrusion makers (Octanorm, AGAM, etc.) have a gasketed graphic retainer. This is a small groove in the extrusion that accepts a silicone rubber gasket. The gasket is sewn into the perimeter of a fabric graphic which can then be inserted into the extrusion retainer. Kind of like making a window screen, or for you old-timers, me included, like stretching a screen for screen printing.

The beauty to this system is that it breaks down for shipping, and your graphic ships folded in a small package vs rolled onto a long tube. “But it will wrinkle!” you say. All the fabrics used in this process must have a small amount of stretch to make the system work. Wrinkles, if any, will fall out in a few hours after installation.  The graphic shown here shipped folded in a box that was 24″x18″x18″. It took 2 men 1/2 hour to install it, and that was mostly being moved around, up and down on a forklift. (3 men if you count the forklift driver).

Don’t shy away from gigantic images and don’t think that printing on fabric is less than desirable. Fabric ROCKS! The advances in fabric printing have been outstanding. Look to your vendors for samples of the latest fabrics and printing techniques.

Happy graphicing!

Cheap Banner Stands

$40 Banner Stands

This is what you get when you spend $40 on a banner stand. This after one use. The aluminum on this unit is so thin that I can twist the stand by holding each end. What has happened in this photo is the receptacle that holds the pole upright, is now bent out of shape. When placed into the hole, the pole now wobbles and the graphic will lean back too far. Spend your money wisely. Spending a little more up front will save you a lot in the future.

Illustrator Tip

Illustrator math functions

You can perform mathematical functions in the dialog boxes in Illustrator. For example, double click the Rectangle tool and when you enter your sizes you enter something like 41.5-12.125 and your rectangle will be 29.375. Add, subtract, multiple (use * not X) and divide with /. Enjoy!

Thank You!

Customer Service

Chad-

I just wanted to take a quick moment to thank you for the excellent customer service that I have received from you and the team at Southwest Displays & Events over the past 4+ years that I have been a client. As we are beginning on the third exhibit build that you have executed for our company, I am reminded of the reasons that we decided to hire Southwest Displays & Events in the first place; outstanding customer service, close attention to detail, commitment to quality, and always going above and beyond the call of duty. These qualities speak volumes about your organization, but are just some of the reasons that you and your team are such a pleasure to work with. I wouldn’t trust the success of my tradeshow program to any other exhibit house! Thank you for all that you do.

Best Regards,

Erin Oettle
Marketing Services Manager
Network Solutions
Leviton Manufacturing Co., Inc.

Viking Builds Brand with Southwest Displays

Building Your Global Brand

Fred Carl, Jr. of Viking Range featured in Fortune Small Business magazine. Fred’s article covers building your global brand. Southwest Displays is proud to be a partner with Viking Range and a part of building the Viking Global brand.

Creating Revenue

Is your agency looking to increase their revenue? Who’s not. We can help. Ad agencies traditionally have dealt with branding in 2D. Print media, magazine ads, collateral materials, etc. What has been overlooked is the opportunity to transfer your clients brand to 3D. Banner stands, exhibits, retail environments, mobile displays, they all solidify and immerse your target market in your clients brand. We are currently looking for partners to help you create new revenue centers. Give us a call.

File Prep 101

Setup for success

When setting up your files for output, try to work 1:1. If you can’t, at least add a note in the margin or edge of the file stating the scale factor the file has been created in. For example, “This file is 1/2 actual size”. This will help us in determining the final output size more easily.