Viking Builds Brand with Southwest Displays

Building Your Global Brand

Fred Carl, Jr. of Viking Range featured in Fortune Small Business magazine. Fred’s article covers building your global brand. Southwest Displays is proud to be a partner with Viking Range and a part of building the Viking Global brand.

Creating Revenue

Is your agency looking to increase their revenue? Who’s not. We can help. Ad agencies traditionally have dealt with branding in 2D. Print media, magazine ads, collateral materials, etc. What has been overlooked is the opportunity to transfer your clients brand to 3D. Banner stands, exhibits, retail environments, mobile displays, they all solidify and immerse your target market in your clients brand. We are currently looking for partners to help you create new revenue centers. Give us a call.

Trade Shows

“The Banner Stands Achilles Heel” Kevin Beck – Director of Digital Imaging
Banner stands are basically a hyped up version of your Grandmother’s roll-up blinds, just reversed.

If you look at the ends of your banner stand, you will notice a small rectangular “tab” sticking out of one end. This “tab” is what keeps your graphic retracting. What happens is this. You have taken down your display, graphic neatly rolled up inside, soft shipping bag in hand, and you slip the end into the bag and drop it in. Innocent enough. When your banner stand came to that abrupt stop on the floor, you drove that tab into the banner stand and released the tension of the spring inside. Now, at your next event, your graphic suddenly will not retract. The tab is probably still in place and looks normal, but what has happened inside can only be repaired with the proper tools and patience. Most are repairable.

When purchasing banner stands, look for designs that have the ends protected. Spending a little more now will save you costly repairs and frustration in the future.